News: Media: Media_Literacy: Music

ACLU Briefer: Music under Siege
Discussion of the Recording Industry Association of America (RIAA) and the creation of a uniform labeling system using the logo, "Parental Advisory - Explicit Lyrics."

The Bards Crier
A free guerrilla music marketing and promotion ezine for the working musician.

Earshot Media
Shows how they market and promote alternative, indie, punk hardcore and metal music online. Most notable for interview and review links, FAQ, and a model for similar sites.

Frontline: The Merchants of Cool
Journeys into the world of the marketers of popular culture to teenagers. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America.

GoListenLive.net: Indie Bands and Guerilla Marketing
Very basic music marketing advice. Short and to the point. By James Blakely

Houghton Mifflin - Case 1: MTV Versus Viva-TV
An academic study of case in Europe.

IndiaStar: Why MTV Digs India?
Discussion of MTV's colonial interest in India and the Indian subcontinent as a market. By Vamsee Juluri.

Music Video Bibliography
A list of books, articles, and sources for the study of music video and its place in consumer society.

Popular Music and Society
Bibliographical links to a large number of articles analyzing popular music in contemporary culture.

Stanford Online Report - Rock & Roll: Does it influence teens behavior?
A discussion by Kathleen O'Toole on the above topic (1997) and the central role music plays in the lives of teens.

University of South Australia - Marketing and Development Unit: Teen Beat Gives Girls Power
Australian academic Sarah Baker's research into teen girls, music, and dance.

Writing Better One-Sheets by Jett Black
ABC's of music marketing. Terms defined, a basic strategy. A short but good "how-to."

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